Scalable Template Automation System

Enterprise healthcare marketing operates at a scale that demands more than one-off design work. When I joined the creative team supporting Optum, UHG, and UHC, the challenge was clear: how do you maintain brand integrity across thousands of assets while meeting aggressive production timelines?

I designed and built a comprehensive template automation system from the ground up — a modular framework of 17+ customizable templates that could generate sell sheets, animated social GIFs, co-branded collateral, and digital assets at production scale. The system was purpose-built to let stakeholders and production teams create on-brand assets rapidly, without requiring a designer for every iteration.

The result: over 1,500 assets produced with consistent quality, dramatically reduced turnaround times, and a system that continues to scale with each new campaign cycle.

Each template was designed with flexibility in mind — modular components, swappable imagery, configurable copy zones, and animation presets that could be applied across different brand contexts. The system bridges the gap between creative vision and production reality.

The animated social templates were built to auto-generate GIF outputs from structured data inputs, turning what was previously a multi-hour design task into a streamlined, repeatable workflow.