Overview
New hire onboarding is a brand moment — the first impression an organization makes on its newest team members. For UHG, Optum, and UHC, I created a series of custom animated GIFs designed to welcome new hires with warmth, energy, and unmistakable brand personality.
Every animation was created from scratch in Adobe After Effects. No stock templates, no plug-and-play kits — each piece was hand-crafted to align with the specific brand guidelines and cultural tone of the respective organization. The animations combine typography, brand colors, and fluid motion to create moments that feel celebratory and intentional.
These assets were deployed across internal communications platforms, social channels, and onboarding materials — giving each new team member a memorable branded welcome from day one.
Animation Samples
Craft & Process
Each animation began with the brand system — understanding the typography hierarchy, color relationships, and visual language that defines each organization within the UnitedHealth Group family. From there, I developed motion concepts that brought static brand elements to life with purpose.
The After Effects workflow was built for precision: custom easing curves, deliberate timing, and compositions structured for easy adaptation across different formats and aspect ratios. The result is motion work that feels polished, on-brand, and distinctly human.